Bachelor of Business Administration (BBA)

title-bachelor-of-businesss-administration

  • Think you have what it takes to be in business? Maybe you want to open your own business?
  • Want a career in management?
  • Are you an entrepreneur with brilliant ideas that can make you money?

The Warnborough College Bachelor of Business Administration (BBA) is an essential step for those seeking a successful career in business today. No longer can you depend on good luck and chance moves to make your mark. Business today is about skill and strategy.

Our Bachelor of Business Administration is forward-thinking. It is flexible enough to allow for the rapid changes in technology, yet grounded in time-honoured skills which are required for the successful running of a business.

  • Those already in business looking for a way to climb the ladder.
  • Those looking to head into business for the first time who do not want something more than entry level.
  • Those looking to start their own business or run their family business.

What Will I Learn?

BU100 Introduction to Business
The organisation and operation of business; its environment, management processes, corporate strategy and typical business functions such as finance, HRM and marketing.

BU115 Organisational Behaviour
This course provides students with a grounding in organisational theory and its implications in management. Some areas covered include organisational issues and processes and the fundamentals of organisational structure and design.

BU130 Principles of Accounting I
Basic accounting concepts and the theory and practice of financial accounting will be covered.

BU145 Principles of Marketing
Explores the principles of marketing and provides an understanding of the marketing, planning, implementation and control of a business in today’s environment.

BU160 Economics I
A general study of price determination; production and cost; supply and demand; market structures; factor markets and wage theories; nature and role of profit; competition; monopoly.

BU175 Quantitative Methods
Topics include the population, frequency distribution; data; graphical displays; descriptive analysis; distributions; mean, median, mode, variability, variance, standard deviation; probability; permutations and combinations.

BU210 Corporate Finance
Students are introduced to financial institutions and instruments, along with a practical application of risk analysis, capital management, and international finance.

BU215 Principles of Accounting II
An advanced accounting course to include company accounting, ethics, and capital budgeting.

BU230 Economics II
Financial institutions; externalities and market failures, money, interest and the price-level; monetarism; aggregate supply and demand, inflation, unemployment and economic growth.

BU245 Business Law
Principles of the law of contract, sales and agency, tort and criminal law using a logical approach to the legal factors that affect business decisions. Also, trusts, partnerships, corporations, and property.

BU260 Information Business Systems
Information technology has revolutionised many industries including the way business is done. Managing information is now a management science. The aim of this course is to make students aware of how technology is used in business, the benefits it can bring, the pitfalls to look out for, and how to leverage this for competitive advantage.

BU280 E-Business
Looks at the channel of selling through e-commerce and the processes behind this. Topics covered include website/app development, strategies, security, and customer relationship management.

BU300 Communication and Management Skills
Practical course looking at an important area of business skills: communication, interpersonal & negotiation skills, time management, planning, listening skills, conflict management are explored.

BU315 Consumer Behaviour
Psychology, sociology, anthropology, communication and economics are the broad framework students draw upon to develop a better understanding and awareness of consumers as the central focus of marketing action.

BU335 Integrated Marketing Communications
This course looks at the development, implementation and evaluation of marketing communication activities. It takes into account the need to marry traditional marcom practices with non-traditional tools (e.g., social media and mobile marketing), comparing their similarities and differences, and discussing how they can complement each other and work together for achieving the marketer’s objectives.

BU360 Human Resource Management
This course introduces students to the theory and practices utilised in order to successfully manage an organisation’s human resources.

BU375 Logistics and Operations Management
Production and ancillary systems; forecasting; inventory management; quality control; environmental problems.

BU405 Leadership Workshops
A series of workshops, case studies and assignments into the nature of leadership, leading successful teams and managing diversity.

BU415 Entrepreneurship and Startups
Explores the entrepreneurial process and the skills, concepts and knowledge relevant for creating, building and operating new business ventures. Includes case studies of well-known entrepreneurs.

BU425 Customer Relationship Management
This module looks at the principles and best practices for managing customer relationships that result in relationship annuities. Students learn how to quantify customer orientation and how to develop relationship-driven customer management systems based on the judicious use of resources born from a decisive strategic plan.

BU430 International Management
Looks at the challenges of managing across cultures. Aims to develop understanding and appreciation of management thinking and practices required to successfully conduct business with businesses and governments in other countries.

BU445 Strategic Management
Basic techniques used to analyse the internal and external environments, strategy at different functional levels and its integration at corporate and global levels; development, implementation and evaluation of strategy.

BU475 Majoring Project (20 ECTS credits)
This module allows students to specialise in an area of business such as management, marketing, finance or accounting.

Students at Learning Centres around the world should contact their centre directly for time frames and academic schedules. Mature and transfer students may apply to any Learning Centre and/or do the program via Distance Learning.

The program is done via a series of 23 modules. There may be several exit points available to candidates. After the accumulation of 60 ECTS credits, candidates may exit with a Certificate in Business Studies. Candidates may exit the program after 120 ECTS credits with a Diploma in Business Studies, and after 180 ECTS credits with an Associate in Business Studies.

The time-frame to complete a BBA degree is normally between 3 and 4 years, and will depend on the candidate’s motivation, ability and the term/semester schedule at the Learning Centre. Options are available to fast-track by completing maximum modules per term/semester and studying year-round. On this basis, full-time and part-time students can ‘work at their own pace’ and schedule study to suit their work and lifestyle. Module exemptions and advanced placement may also reduce the overall time frame.

The program is run by a core of experienced and highly-qualified mentors. Learning Centres have their own staff who are vetted by Warnborough College, with quality assurance checks carried out annually. Distance learners will receive unlimited email support throughout the program.